Saturday, July 27, 2013

Valve's Steam Trading Cards Boost PC Games Summer Sales

Valve Corporation's Steam, the name that has revolutionized PC gaming, has added more digital delight to the PC gamers experience that entices the gamer to not just achieve in-game or specific platform-based customizations (like consoles offers) but also to allow the user be part of the creation and earning process.

The Steam Community Market has viralized the potential for a former game title to earn more even after the game's popularity has simmered down. Now, legacy titles of games like the Half-Life series, Counter-Strike and every other multiplayer Valve title, have re-emerged as some of this years most wanted games by Steam gamers. So why all the hype over Steam and Valve games?

Half-Life 2 probably gained more sales and even more microtransactions for the non-playable game items called... trading cards! With the trading card system, each participating game title earns a percentage of the sale value and for us using the Steam market itself, Valve eats a percentage of the cake too. This time the cake is not really a lie because we get to eat the major portion of what we sell, considering that the items we are selling, have been dropped for free in the respective Steam games. It is basically a win-win for the game manufacturers and the game enthusiasts who wish to earn a buck or more in their Steam Wallet.

Crafting badges for the participating games, unlocks more customizations for the Steam profile like backgrounds, emoticons for comments and chat systems of the Steam Community. The more cards you collect and combine or craft into badges for a game, the more you level up your Steam profile to earn Booster Packs which contain 3 cards with a chance of a foil card, which can be crafted into a foil badge. Steam has obviously trumped its console counter-parts when it comes to integrating the user, the product and the conversions.

What do you think about the Steam Market and Trading cards and Steam profile levels and customizations?